Top story · Local · 11:23
AI in Agencies: Why the Smartest Firms Start with Readiness, Not Tech
A growing number of marketing, creative and consulting agencies are treating artificial intelligence as an operational necessity rather than a future experiment. Yet the gap between buying an AI tool and actually using it to improve workflow, client output or profitability remains wide. The missing step, according to the methodology developed by Aaron Agius, co-founder of Paloren and an AI consultant, is a structured readiness assessment that precedes any technology purchase